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Beauty Executive


Archives in the category : international

15 Apr

TESTED: ORGANIC TOOTHPAST

By Corinne Coulange , Friday 15 April 2011 à 14 h 31 min

basis sensitiv toothpast - lavera 2€45

basis sensitiv toothpast - lavera £2,95

What a great discovery!

A natural toothpaste, certified organic which tastes good. I am a great fan!

A beautiful smile enhances the beauty of a face. It’s even better when you can use natural care for teeth and gum, non-aggressive and respectful of our health and environment.

lavera Naturkosmetik basis sensitiv range is proposing 3 different toothpastes:

1.       With organic echinacea and propolis

Xylitol and orthosilicic acid cleaning agents effectively remove plaque, protect against cavities and care for teeth naturally. The action of echinacea and propolis provides a perfect oral hygiene and soothe the gums.

Very good product for the gums which tend to bleed during the brushing.

2.      With organic mint and sodium fluoride

Boost your smile with a toothpaste that protects against cavities, gives naturally white teeth and leaves breath minty fresh. As well as effectively removing plaque, it also contains sodium fluoride to harden tooth enamel. Certified NaTrue and Vegan. £2,95

3.      Kid’s tooth gel Strawberry-Raspberry

Helps create healthy teeth in adulthood. Natural orthosilicic acid removes bacterial plaque said to be responsible for cavities, keeping milk teeth healthy and protected. In addition, this toothgel is free of any tensides (foaming agents) or fluorides because youngsters often swallow when brushing. £2,50

NB: English Packaging is different from the picture.

For more information about lavera store in Great Britain please contact Pravera

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Wrote by Corinne Coulange, 0 comment
20 Feb

REPORT: Biofach & Vivaness congress in Nuremberg

By Corinne Coulange , Sunday 20 February 2011 à 19 h 35 min

New discovery in Germany at Biofach & Vivaness congress in Nuremberg, the biggest organic congress in the world. lavera Naturkosmetik, German pioneer’s cosmetic brand was the first to include mineral filter in sun protection. It is also the brand with I enjoy every day of work.
lavera Naturkosmetik export their products to 35 countries. Vivaness congress is “the place to be” when you are one of the organic market’s leading brands.

stand1

Perfect time to catch up with distributors, exchange and explore the evolution of natural and organic products from one year to another. The event is not just cosmetics. Manufacturers / distributors of organic food and textiles from all over the world are present.

lavera took the opportunity to present its new make-up range; Trend Sensitiv. Colory products with soft formulas (without talc) in equipped, luxury packaging (brush, stump, powder puff, sponge included). Glamorous and so Trendy….

Always faithfull to lavera’s concept: affordable, tolerant and easy to use.

Counter display

Counter display

table1

A new line of anti-aging facial products designed for mature and stressed skin is a new addition to FACES skincare.  Anti wrinkles care for sensitive skin: FACES MyAge. Lifting and firming treatment with nice textures and practical products. A short range of 6 products that has won the “Pure Beauty Award 2010″, a revealing distinction which says a lot about its quality and promise results.

A daily routine to seduce demanding client. Organic anti-aging products that tightens the pores of the skin, prevents the appearance of brown spots and firm the oval of the face.

FACES - MyAge display available in France April 2011

FACES - MyAge display available in France April 2011

as well as new packaging for new basis sensitiv and Sun sensitiv ranges, freshly certified NaTrue (new European label certifying the formulation of natural and / or organic cosmetics)

Carotene has been included in new Sun sensitiv formulas in order to avoid white film of mineral filters on the skin very hard to hide so far.

lavera propose new after sun products: After Sun Gel with Aloe Vera and Cactus while the After sun shimmer  Lotion is back!

lavera - Sun Sensitiv products

lavera - Sun Sensitiv products

Will you be there next year?
Biofach & Vivaness 2012 15-18/02/2012

Nuremberg - GERMANY

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Wrote by Corinne Coulange, 0 comment
10 Sep

lavera at cosmeeting: Launching the new makeup range -TREND

By Corinne Coulange , Friday 10 September 2010 à 15 h 19 min

femme-trend3lavera is an innovating organic brand. It is fun, affordable and offers you a large choice of products even for the most sensitive skins.

Its founder, Thomas HAASE, suffers from neurodermatitis since the age of 2 years old. That is why, he always been interested in alternative skin-care possibilities and created its first beauty products: the lip balm that you can find in “Basis” range.

After more than 10 years research and cosmetic development, lavera was created under the Laverana GmbH. A name carefully chosen for its meaning: as lavera means “the truth” in Latin words.

lavera is synonym of efficiency (innovative components), tolerance (guaranteed by skin tests and a hypoallergenic range) and natural (certified BDIH).

Following the certification criteria and BDIH NaTrue, the products are prepared with organic plant ingredients, harvested in a natural way to reduce environmental impact.

With its 11 skin care systems lavera offers the ideal care product for each skin type.

- Faces: Face care according to your skin type. (Rose, Calendula, Aloe Vera, Menthe bio and the new one My Age)

- Basis: A large range for the whole family

- Neutral: For intolerant skin

- Hair: Hair care system where you find various products suiting your individual hair type.

- Sun: Sun protection and care for the whole family

- Body Spa: A pure, well-being experience for skin & senses

A new range of makeup will be honored during these four days: Trend Sensitiv. Surprising products as a Double-mascara: With one side of lengthening effect and the other volumizing effect, or even a Mineral sun Glow Powder with light effects …

So trendy…!

I’ll meet you on Natural & Bio COSMEETING aera in BEYOND BEAUTY

Paris-Portes de Versailles

STAND D2-E1 Hall 5

From Sunday 12th September 2010 to Wednesday 15th September 2010

With the following program: Skin Diagnosis and Makeup demonstration

See you there!

logo-lavera2

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Wrote by Corinne Coulange, 0 comment
15 Jul

PERLE DE BRETAGNE WANTS TO SEDUCE SWEDEN

By Corinne Coulange , Thursday 15 July 2010 à 11 h 44 min

Getting into the distribution of products, it is not an easy trip! The French cosmetic as many other type of industry , develops its turnover abroad.
I wanted to talk about the distribution system today.  I know it is a bit technical but it is a major part of the cosmetic industry backstage and, I can present you Perle de Bretagne:  French Export company created by “Chris“, a passionate person who wants to make foreigners traveling in France … without having to fly. To make them discover our culture, our way of life through local French beauty & well-being products.

perle-de-bretagne

An original concept created by a real “bretonne” proud of her roots and open-minded person. Her target? Sweden. Why? She spent much time in this country and she realized that health centers & Spas were waiting for French products and their riches formulas.

Christine: Perle de Bretagne:

“Living in Brest, famous port in the north of Brittany, travel and cosmetic are my job and my passion since a long time.

I decided to create my own company called “Perle de Bretagne” in 2009. Perle de Bretagne is an French export company selling locals naturals and organic cosmetic. (skincare,bodycare,SPA products for a professional use in sweden as hotel,SPA, institutes, guest house)via our local manager in stockholm MME SAOUNERA.  The field of wellbeing and organic beauty being booming I created a website in order to show the French quality and offer the “know how” experience from different French regions; Brittany, French Alps, Provence through my French shop online.

“Perle de Bretagne”all our selected are 100% french origin and made in france, products non tested on animals. Perle de Bretagne website is based on a new concept, offer to my customer a personal skincare in France with our partner “zenae” available only in France and concerning our foreign customers:

A week end relaxation offer including 2 days,2 nights,2breakfast for 1 person. All of that for any purchase over 200 euros in the range “Le bel d’aujourd’hui”.

Perle de Bretagne is also a range of marine cosmetic from Roscoff (brittany); a cosmetic line with vegetal extract from French Alps, and 2 ranges of organic and natural beauty products from Provence.

“Le bel aujourd’hui”  line from Provence , propose scent for home, candles 100%soja without OGM, deco items, well presented in a lovely linen pouch.”

Thoughtful touches and gifts are part of the program of “Perle de Bretagne”.

What do you think? Launching an export distribution company in France, do you have any advice or recommendations to offer to Chris for the proper development of its society?

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Wrote by Corinne Coulange, 1 comment